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"Every organization - not just business -
needs one core competence: Innovation."
- Peter Drucker

 

Businesses, there's a new way.

This service is ideally suited if you can offer gift certificate donations, you don't want to do it the old way, you see the value of branding your business in our community, increasing traffic to your business, and you want to turn $12 a month donations into $38,640 (and easily more) revenue a year*!

the old style of gift certificatesDo you have a gift certificate you can give on a frequent basis? This new way is inexpensive, promotional, and builds traffic while consciously supporting community nonprofit organizations that you choose. As a philanthropic corporate citizen you can now provide the nonprofit organization everything they need for your gift certificate donation at their next event; showcasing your logo in full color, and your offer, as it should be - all professionally designed with no additional design fees.

Have you known in the past how your gift certificate donation was displayed at benefit auctions? Now you will.

Have you reached the tipping point? Are there more requests for donations than you can handle?

This is a new way to think of donations - a new way to think of gift certificates....and a helping hand.

There is no duplication of effort here, this service is unique, inexpensive (as low as 94¢/day), and custom designed to help you buffer the surge of requests you receive. Using this integrated service gives you real people that work for you, and with you, representing your business to the community and nonprofit organizations with every intention to increase awareness, revenue, and traffic to your store location through your charitable giving. It also gives you the convenience of an integrated web service for both yourself and your donation-seekers. new look to gift certificates

 

Already know about SantaFeDonations and you're ready to sign up? Click here »

Customized Donations - the New Way

We work with you to CREATE gift certificate donations with careful consideration to your offer, frequency of your offer, your logo, and your presentation. Bringing people back to your location once a month can increase your traffic and sales.

 

"I picked up the donations on Friday. They are fabulous! What a wonderful system you have established. From what I hear from donors, you are doing a superb job at connecting donors with charities! Thank you for your efforts. We are so grateful."
Christi Hield, Development Director, Fine Arts for Children & Teens (FACT), ph 505.992.2787, March 23, 2009

 

Why are "Silent Auctions not so silent"?

Your donations are no longer silent - this is "giving out loud", a presence for your business and your generosity in the greater community. Now when you give a donation, you will also have your logo and address and phone number on everything, as well as on a poster describing the value of the donation and what it is. It is very visual, afterall, aren't all silent auctions with displays of artwork and jewelry visual? Now your gift certificates will have your offer, your colorful logo and presense well displayed. The basic way a silent auction is run does not change, there is a bid sheet for people to write their bids on, but now you can be assured of the proper representation of your logo and display with every donation.

 

"I will admit, that when you told me about this new program, I was a bit skeptical. I have been in the non-profit fundraising and event planning profession for 35 years and I am truly glad to see new innovations and ideas that work." Kindest regards,
Marilyn Perryman, Director of Development and Marketing, Women’s Health Services, Santa Fe, New Mexico, June 2008

 

Giving Out Loud

Hundreds of people purchase tickets to attend gala events. On average there's over two a week in Santa Fe. You choose from the current list of benefit events and give strategic gift certificates that are frequent offers to visit your place of business. Your gift cerificates will be custom designed and the nonprofit will also receive an donations of gift certificates8.5"x11" color poster to display and promote your offer clearly showcasing your logo and the value of your donation. Hundreds of people are now seeing your business identity at the gala event and what you offer. The person who bids during the silent auction is your potential new customer. They attend the event, bid on your exciting and colorful gift certificates, and you gain a loyal new customer(s) from the person who bid the most and who also receives atax-deductible receipt for purchasing your donation. You've gained awareness from EVERYONE attending, and you'll also receive a tax-deductible acknowledgement as usual from the nonprofit organization you've given to.

A poster prominently displays your logo, offer, and total value - as well as your series of gift certificate (usually once-a-month offers) - are custom designed, printed, and delivered to the events you choose.

 

what a full donation looks like

 

What value do you place on your time?

Santa Fe Donations™ creates a simple donation plan for you that manages, designs, prints, promotes, and distributes this new style of donations - you choose the organizations you want to give to - it's that easy and it's all done for you.

Choose which organizations you'll give to in advance from the master list of events in Santa Fe instead of meeting with all 955 nonprofit organizations individually. Next time you're asked, simply direct donation-seekers to your page on this site to make their request. Requests are acknowledged immediately.

 

More Benefits

This service gives you the freedom to never have to say "no" again to another request for donations. We'll graciously do it for you, or help you invent a way to do more donations and build more traffic to your store.

More Options

A framed poster that is also designed and given to you to display at no additional cost. This poster highlights the nonprofit organizations you are currently giving to. Many businesses have it close at hand to direct donation-seekers to this web address and let them know that they can request a donation directly from you online. You are also given a page on this website that is exclusively yours to showcase your business and your current giving.

"Santa Fe Donations is a great way for Santa Fe businesses to consolidate their charity giving to achieve more efficiency and receive recognition for their support." - Simon Brackley, President and CEO, Santa Fe Chamber of Commerce

sample of 3 gift certificates in Santa Fe

Actual samples of recently donated gift certificates. Not to scale, actual size is the size of a dollar bill to carry in your wallet - printed on specialty paper. You have your own look on all printed pieces to your approval, just like any advertising agency who does custom work for you, there is no template, your advertising presence is important and unique to you.

 

Choose your Santa Fe based Charities

Pre-select which nonprofits you will give to and when, or change or add as you please. The list of Santa Fe Events is supplied to you. This is the only source available where you can find a current database of charitable organizations and the events they host every year. This master list took 7 years to build, and is continuously updated. Categories include:

  • Animals
  • Arts & Culture
  • Children's Causes
  • Education
  • Health
  • Human Services
  • Other (Capital City Business and Professional Women, Chamber of Commerce, Cornerstones Community Partnership, Grand Prix de Santa Fe, Santa Fe Conservation Trust, Santa Fe Downtown Kiwanis Foundation, United Way of Santa Fe)

A sample of a poster and gift certificatesConsider this new service -customized donations, delivered too.

  1. Ensure that your offer is presented well at all events.
  2. Instead of one donation, offer more frequency, once-a-month offers, in a way that will increase traffic for your business.
  3. Base your offer on a unique item/service/strength of your business and BRAND your specialty.
  4. Purposeful design. Gift certificates - intended to be kept in wallets all year long - can be a constant reminder of your donation, and your business, and a reason to come back.
  5. Amortize your donations monthly to support more charities.
  6. Could you benefit by having customers come back every month?

 

More is More. There's real value in every donation. Consider this:

On average 200 local residents attend charity events. If you donate to 50 events (less than half the events in town), you are potentially reaching 10,000 people who see your logo and your community philanthropy throughout the year. Like you, a winning bidder at a slient auction receives a charitiable receipt for what they buy, supports your charity as well, and has a motivated reason to patronize your place of business.

Does your old way of giving include the potential to bring in thousands of dollars of additional revenue? This new concept can.

You could give one gift certificate of $25 or you could choose this new way offering 12 gift certificates, once-a-month-for-a-year. Choose how much you want to donate at retail cost every month. Suppose it's a value of $12 every month for a total value of $144/year retail. The person who purchases it at a benefit event easy promotions comes in every month to use their $12 gift certificate - give them a reason to stay and enjoy the products or services you offer and it is highly likely you'll be giving AND receiving. This is social networking. Now your generous donation to a charity brings you more business. When the purchaser of the gift certificate spends more and brings friends with them then your donation has done three things: increased your regular traffic, given you a loyal customer every month, and increased your revenue. The continued presence of the 12 gift certificates in your new customer's wallet gives a constant reminder to comeback.

What if your donation brought a customer back every month to use their monthly gift certificate?

You determine what you would like to donate and may change your offer as often as you wish, they are not preprinted because events change monthly. Choose to make a donation as a bundle of 12 once-a-month gift certificates to stimulate return business. Make them transferrable - if the person who buys the gift certificates at a silent auction cannot make use of the gift certificate any given month, they can give it to a friend, relative, associate, teacher/tutor, or anyone - they can also be given as thank you gifts at various times of the year.

Here's a sample of how it might work, based on a $12 a month donation from a restaurant.

A customer that bought the $12 gift certificate comes in every month, stays, and conservatively spends an additional $23 (based on another entree and 2 drinks, if they are accompanied by friends and family and this number multiplies). Your donation of $12 a month x 12 months = $144/year donated to the charity you chose. This is the retail cost, not wholesale. When they spend an additional $23 per visit you gross $276 for just one donation given monthly. Donate to 140 events and you gross $38,640, and you receive charitable deduction receipts in the amount of $20,160.

Donation Worksheet

You'll get the added benefit of 1,680 color gift certificates and 140 color posters to graphically display your logo and offer including color printing, professional design, your own page on this website, managed, and delivered - and the feel-good factor - the much-appreciated support of worthy nonprofits in your community.

sample of a gift certificateCompare the
advertising value too.

This is another way to show your presence in the community in conjunction with traditional media options, at a very inexpensive cost. If you can gain $38,000 a year or more with this new donation/marketing system, then why not add this service as another media strategy? It pays for itself - and it's measurable.

At your initial consultation you can view all the options on the price list starting at just $32.99/month.

Your logo is scanned, gift certificates are designed at no charge by a professional graphic designer, and your participation will be published - if you choose this option - on the "BUSINESSES who are how to graphicdonating " section of this website with you own web page and a link to your website. Email us or call (505) 670-8230 to set up a meeting to get started!

start using this service»

 

How often do people see your logo now? The Teahouse poster Will they recognize your contributions in the community?

FACT: You need to see something 6 times to remember it.

FACT: We are exposed to over 3,000 messages a day.....According to Jean Kilbourne, who has been studying ads' cultural impact for almost 20 years in an interview by Nan Knutsen: “We believe we're not affected by advertising because it is so often silly, trivial, and something we don't pay conscious attention to. We flip through ads in magazines, speed by billboards, zone out during TV commercials. However, advertising's influence is cumulative and primarily unconscious. The less consciously we watch ads, the more deeply we are affected. The average American is exposed to more than 3000 ads a day, and companies spend over $200 billion each year on advertising. (Jean Kilbourne Website - http://www.jeankilbourne.com/)

 

* $12 a month donations can turn into $38,640 a year of additional revenue when the customer comes back every month. This estimate is based on donating $12 a month to 140 events a year with customers spending a low average of $23 per visit at your location. Give them a reason to stay and enjoy the services or products you sell.

reflection

 

View all testimonials »

illustration of a coupon

 

Other Helpful Services:

Just need One Special Gift Certificate Designed?

We can do that too, our in-house creative department can easily help you. Contact us at graphicdesignrequest@santafedonations.com and we'll quote it, and get back to you immediately. (Attach a digital file of your logo if you have one.)

 

Coming Soon: Profiles of hardworking Development Directors in our town.

silent auction donations are no longer silent

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